Contact: earnestine@cbt13.com

​Where Human Insights Meet The Power Of AI

Qualitative research rooted in Strategy...Elevated by Emerging Technology

I’m a qualitative researcher with the instincts of a brand strategist and the toolkit of a modern technologist. With 25+ years in consumer marketing—leading global brands at companies like Disney, Coca-Cola, and Sara Lee—I’ve always believed that great marketing begins with listening.

That’s why I specialize in uncovering the deeper story behind customer behavior. Whether I’m moderating focus groups, mapping journeys, or conducting in-home ethnographies, I bring a researcher's curiosity and a seasoned marketer's strategic lens. I know how insights need to function—not just in theory, but in boardrooms, brand plans, and go-to-market decisions.

Today, I amplify that expertise with the power of generative AI—integrating prompt engineering and large language models to increase the speed, scale, and sharpness of qualitative insight. The result? Research that’s more agile, more layered, and more actionable than ever.

If you're looking for insight that does more than describe—if you want research that drives decisions, fuels innovation, and connects deeply with your audience—you're in the right place.

Excited to hear from you.

​Earnestine Benford